Conference Agenda

World Marketing Forum 2025 • Sri Lanka

11th November 2025

Arrival Day

  • Arrival
  • Welcome Dinner hosted by the Sri Lanka Institute of Marketing
12th November 2025 — Conference Day 01

Opening Ceremony & Sessions

  • Welcome speech by the President of SLIM
  • Speeches by Government Officials
  • Special Speech by AMF President & CEO
  • Keynote Speech by Prof. Hermann Kattleppan
  • Special Speech by Mr. Jack An Yao, President of AMF
  • Operational excellence - Jacky Musaro
  • Creative innovation - Korea
  • Presidential Innovation - Belgium
  • --- LUNCH ---
  • Entrepreneurial leader - India
  • Professional management - Singapore
  • Operational excellence - China
  • End of Conference day 01
  • --- EVENING ---
  • Colombo City Tour
  • Dinner
13th November 2025 — Conference Day 02

Brand Journey & Global Views

  • Sri Lanka Brand RJ Journey
  • Sri Lanka Brand R2 Journey
  • Sri Lanka Brand 03 Journey
  • From niche to mass
  • From developing to social contributions
  • From co-creative to co-existence
  • From diversification to expansion
  • --- LUNCH ---
  • Views from Europe
  • Views from Africa
  • Views from UK
  • Views from North America
  • Views from Latin America
  • Closing speech - Co-Founder WMF
  • Closing speech - Co-Founder IMA
  • End of Conference day 02
  • --- EVENING ---
  • AMF Awards / Bella Awards
  • SLIM Brand Excellence Awards
14th November 2025 — Conference Day 03

Trade Fair & Cultural Experience

  • Trade fair at BMICH
  • AMF / ASBF AGM
  • --- LUNCH ---
  • Ringing the Bell Ceremony at CSE
  • Dinner
  • --- COUNTRY TOUR — KANDY ---
  • Temple of the Tooth Relic • UNESCO Heritage • Kandy Lake • Pleasant hill climate
15th November 2025

Country Tour — Down South (Galle)

  • Galle Fort • UNESCO Heritage
  • Dutch colonial architecture • Maritime history
  • Traditional lace-making • Masked dances • Markets
16th November 2025

Departure

  • Departure of all invitees